This exercise is designed to help explain the concept of politeness in terms of positive and negative face (Brown & Levinson, 1987; Cupach & Metts, 1994; Goffman, 1967; Goldsmith, 2007; Holmes 1995; Metts & Cupach, 2008). To Know In Brown and Levinson’s (1987) theory of politeness, based in part on Goffman’s (1967) concept of face, we all have basically two needs: (1) the need to maintain positive face and (2) the need to maintain negative face. Positive face refers to the desire to be viewed positively by others, to be thought of favorably, to be held in high esteem. Negative face refers to the desire to be autonomous, to have the right to do as you wish, to not be imposed upon. Politeness in interpersonal communication, then, refers to behavior that allows others to maintain both positive and negative face; and impoliteness refers to behaviors that attack either positive face (for example, you criticize someone) or negative face (for example, you make demands on someone)...